Turns out Rove stole from the Russians' playbook.

Putin has repeatedly pledged to rebuild Russia's military might and restore pride to the demoralized service. When he ran for his first term in 2000, he flew as a second pilot in a fighter jet and later donned naval officer's garb on a visit to a nuclear submarine -- images that played well with many voters who are nostalgic for Soviet global power and military prestige.

Great.