"Privacy advocates are expected to propose the creation of a do-not-track list, a sort of internet version of the Do Not Call Registry, at a news conference tomorrow.In addition to the list, the proposal calls for a requirement that advertisers, as part of their online ads, instantaneously disclose details of what they intend to track. According to a media alert announcing the news conference, the groups behind the proposal include the Center for Democracy and Technology, Consumer Action, Consumer Federation of America and the Electronic Frontier Foundation, among others."
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"Typically, advertisers and online media sellers use web cookies to track and maintain information about online consumers. A cookie might be used to figure out what's in a user's shopping cart on a retail website or to record a user's login for a particular site so that user doesn't have to re-enter a login name and password every time they revisit the site. Cookies can also be used to track surfing behavior and offer up ads based on a user's surfing history."
